Zurich, February 2026 – Minilou.ch, a new Swiss online shop, is opening its virtual doors and aims to delight parents with a carefully curated range of natural and aesthetic products. Barbara Müller, founder and mother, launched Minilou with a very personal motivation: she wants to support and inspire parents in the often challenging moments of everyday life.
"From my own experience, I know how much love, patience, and strength it takes to be there for the family every day. At the same time, I know how important it is not to lose sight of oneself – and how difficult that can sometimes be," says Barbara Müller. "With Minilou, I want to create a place where parents can not only find sustainable and beautiful products but also feel understood and seen."
At Minilou, quality takes precedence over quantity. The goal is not to offer a flood of products but carefully selected, meaningful items that enrich family life. The shop carries brands that combine naturalness, responsibility, and beauty – including Hevea and SoKind, two brands that perfectly align with Minilou's values.
- Hevea impresses with natural baby products made from 100% natural rubber, which are plastic-free, sustainable, and lovingly designed.
- SoKind offers hypoallergenic, natural skincare for babies and mothers. Free from unnecessary chemicals, the brand focuses on effectiveness and environmental awareness.
Additionally, other lovingly selected brands enrich the assortment, including Ilado, Les petites dates, ODEAS, SABO concept, Snuggle Hunny, and Nuukk GmbH. Many of these brands are still barely available in Switzerland – Minilou aims to give families the opportunity to discover special products that are well-thought-out, practical, and beautiful.
But Minilou.ch is more than a shop: it is a platform that connects parents. The founder wants not only to sell products but also to build a community where parents feel understood and supported. "When parents are doing well, their children also feel safe and secure. That is exactly our mission – to empower and inspire parents."
With the launch of Minilou.ch, Barbara Müller invites parents, brands, and partners to be part of this journey. "We are just at the beginning, but we dream big. Minilou should grow – together with the community and with people who believe in our vision."
Press contact:
Barbara Müller
Founder of minilou.ch
Email: press@minilou.ch
Phone: +41 58 510 22 46
Website: www.minilou.ch
Instagram: @minilou.ch